uH... Right!?!

Ah... I guess innovation comes in all forms but... and well I guess you can call the marketing crew over at Right Guard {yeah, the deodorant maker} the innovatior's innovator... in a recently published article, it seems as if these guys have come up with the snazz-tastic idea of placing small LCD screens showing right guard ads sewn into the armpits of "random" riders of train & subways.... I mean ... what's next hemroid cream ads on the backsides of pants?!?